Release Frequency
Frequent releases usually mean fewer bugs and more new features. Apps that update often tend to see more user engagement and have higher app store rankings.
Value Range:
0–8+ weeks (56+ days)
Lower is better
Release Consistency
Hotfixes focus on fixing broken code rather than improving or adding features. If a low percentage of your releases are hotfixes, that means your code is clean and your app isn’t buggy.
Value Range:
1–100%
Lower is better
User Engagement
The engagement index score is based on your number of daily active users divided by your monthly active users. A good engagement number indicates high customer satisfaction and a strong retention rate.
Value Range:
1–100%
Higher is better